From The Climate Coalition:
A world powered by 100% clean energy within a generation is within our reach. The global climate negotiations in Paris in December 2015 underlined global appetite to tackle climate change: it is vital that this momentum is maintained, refocusing on the swift delivery of domestic policy needed to meet agreed global goals. Our challenge is to highlight the public concern about this issue.
In February 2016, hundreds of thousands of people the length and breadth of the UK rose to this challenge, showing their love for the people, places and life they want to protect from climate change. This was all part of The Climate Coalition’s #showthelove campaign calling for 100% clean energy within a generation. It was a climate campaign like no other; this time it was about love.
Premiership football clubs, designers, schoolchildren, celebrities, churches, ramblers and businesses crafted, shared and flaunted green hearts to kick start conversations about the things they love and don’t want to lose, helping the campaign to reach over 100 million people.
Best bits include:
- Over 5 million views of I wish for you... a specially-made short film from Ridley Scott’s team, scripted by Michael Morpurgo and starring Jeremy Irons and Maxine Peake: tiny.cc/iwishforyou.
- 100 million reached through the campaign.
- Musicians, actors, comedians and top fashion designers such as Jessie J, Thandie Newton, Wayne Hemingway and Tamsin Greig donned green hearts in support.
- Over 100 community groups held Show The Love events, including a WI group knitting green hearts into blankets for flood victims, another craft bombing a village with upcycled hearts and heart making sessions in schools, churches and Oxfam shops across the UK.
- Managers of premier league football clubs Bournemouth and Stoke City donned green hearts during their league match, while Everton and Southampton promoted the campaign.
- The BT Tower turned green, Unilever held a tree-planting session and Aviva, IKEA and BT joined other companies on twitter to share how they’re already taking action to tackle climate change.
- Surfers floated a heart on the sea of St Ives, artists formed epic hearts in National Trust properties and the British Mountaineering Council mounted green flags on the peak of Ben Nevis.
- Astronaut Tim Peake tweeted his support from outer space!
The Show the Love campaign, organised by The Climate Coalition of over 100 organisations and spearheaded by charities such as WWF-UK, the RSPB, The WI, National Trust and Christian Aid, has been designed to inspire a generation to protect and care for our planet.
Visit www.showthelove.org.uk and join the conversation #showthelove.