Millions to see nationwide ad campaign for book about humanism: What I Believe

24 October, 2024

Humanists UK has launched a nationwide advertising campaign for new book What I Believe. Posters showcasing the book, which is a collection of diverse essays from famous humanists, are currently on display in London Underground stations and railway stations across the UK ahead of its publication on 7 November.

Humanism seen by millions

Designed to reach millions of commuters daily, the campaign invites readers to explore humanist values – the mainstream values of the non-religious in contemporary Britain – and reflect on their own beliefs and convictions in the process.

The book follows in the footsteps of the Sunday Times bestseller The Little Book of Humanism, which was a barnstorming success in online retailers and high street bookstores, charting high on Amazon, Waterstones, and Hive book charts. Like its predecessor, What I Believe offers fresh and timely perspectives on how to live a fulfilling and ethical life.

Breadth of humanist thought

The book is a series of interview essays with high-profile non-religious people in the public eye, around the theme of ‘What I Believe’, which is to say, delving into the guiding values, unique opinions, and personal convictions they live by. It is available for pre-order now.

Well-known humanists interviewed for the book include Stephen Fry, Sandi Toksvig, Tim Minchin, and Alice Roberts. The book was edited by Humanists UK Chief Executive Andrew Copson. 

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Stephen Fry

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Sandi Toksvig

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Tim Minchin

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Alice Roberts

The essays, collected together in this new edited form, powerfully showcase the vast diversity, breadth, and room for disagreement in humanist thought, even between people united by shared values, ideals, and principles.

Covering enormous ground, these interviews powerfully link personal stories to themes that touch on what it means to be human – spanning art, politics, history, campaigning and activism, the environment, love, friendship, growing up, and growing old.

The humanist view of life is progressive and dynamic. All ideas, values, and beliefs are open to question. In this book, readers will find inspiration to shape their own personal worldviews.

The book is available to pre-order from Waterstones, Hive, Amazon, and all good bookshops, at £16.99 RRP. It is published by Piatkus Books, an imprint of Little, Brown. All author royalties will go towards supporting the work of Humanists UK.

Waterstones

Commenting, editor of What I Believe Andrew Copson said:

‘It’s great to see What I Believe adverts in the corridors and platforms of London Underground stations and railway stations up and down the country ahead of its release on 7 November.

‘By speaking to well-known humanists like Sandi Toksvig, Stephen Fry, and Alice Roberts, I hope readers will find within these pages not just inspiration but also a deeper sense of connection to the shared human experience, and a chance to reflect on their own beliefs and values. I look forward to its release!’

Notes

For further comment or information, media should contact Humanists UK Director of Public Affairs and Policy Richy Thompson at press@humanists.uk or phone 0203 675 0959.

All ideas, values, and beliefs are open to question and in this book you will find inspiration to shape your own worldview. What I Believe features interviews with Jim Al-Khalili, Joan Bakewell, Sarah Bakewell, Sian Berry, Susan Blackmore, Helen Czerski, Alf Dubs, Janet Ellis, Stephen Fry, Rebecca Goldstein, A C Grayling, Natalie Haynes, Leo Igwe, Mike Little, Ian McEwan, Eddie Marsan, S I Martin, Tim Minchin, Diane Munday, Christina Patterson, Hannah Peel, Kate Pickett, Steven Pinker, Nichola Raihani, Alice Roberts, Paul Sinha, Dan Snow, Sandi Toksvig, Frank Turner, Nigel Warburton and Richard Wiseman.

See also: New book release: What I Believe sheds light on the values driving today’s leading humanist thinkers

Tune into the What I Believe podcast wherever you get your podcasts.

Humanists UK is the national charity working on behalf of non-religious people. Powered by over 120,000 members and supporters, we advance free thinking and promote humanism to create a tolerant society where rational thinking and kindness prevail. We provide ceremonies, pastoral care, education, and support services benefitting over a million people every year and our campaigns advance humanist thinking on ethical issues, human rights, and equal treatment for all.