The British Humanist Association (BHA) has today responded to a review of the broadcast advertising code, which contains the rules governing advertisements on television (TV) and radio.
The BHA responded to three areas of the consultation: on the guidance for advertisements for family planning centres, including abortion services; for condoms being advertised before the 9pm “watershed”; and on a number of rules regarding “faith”, including advertisements for psychic services and “spiritual counselling”.
Naomi Phillips, BHA Public Affairs Officer, said, ‘I think many people will be surprised that, in 2009, there is still a ban on advertising condoms on TV before 9pm at night. It is our position that everybody, especially young people, has the right to access objective information about contraception, in order to make informed choices for themselves. TV is an effective medium through which to convey sensible and responsible messages about the importance of safer sex and loosening the restrictions on condom advertisements will aid that aim.’
‘It is also our position that women have the right to information about post-conception services, including how and where to access abortion services should they choose to. It is not just a matter of principle that clear information about legal healthcare services should be allowed to be advertised on TV and radio – the evidence is clear that for those women who do choose to have an abortion, the earlier they do so the fewer medical complications there are likely to be. It is imperative that not only should family planning centres be allowed to advertise but also to make clear whether they do or do not refer women for abortion. Again, it’s all about helping people to make informed choices about their own bodies and their lives.’
Ms Phillips continued, ‘We also took the opportunity to comment on proposed rules governing advertisements for “faith-based” organisations and activities, including those for occult-related and psychic practices. Given the risk of coercing or duping vulnerable people in particular into parting with money or signing up to religious activities of dubious benefit, it is our position that the rules on this area of advertising should be strict and closely monitored, and we make a number of recommendations to that effect in our response.’
Notes
Read the BHA’s response to the BCAP Code Review consultation.
For further comment or information, contact Naomi Phillips on 020 7079 3585.
The BHA is committed to encouraging informed and responsible choice. Therefore, we believe that all children are entitled to full and accurate SRE, including unbiased information on contraception, STIs, abortion, sexual orientation, and the many forms of family relationship conducive to individual fulfilment and the stability of society.